The so-called "Wintel" platform since the late 1990s, gave birth to a series of nearly identical function, inexpensive standard PC; the last few years, smart phones on the PC's footsteps step ── us because Apple (Apple eight years ago ) introduced the first iPhone and witnessed the changes in the mobile phone industry, with the popularity of Google's Android platform, smart phones rapidly commercialized. ... That the car will be the next one?

My prediction is "yes", it is inevitable; however, the focus of this issue is not that kind of situation "will not" or "when" occurs, but "more standardized and commercialized car" will in what way will come? There are already a lot of the future fate of science and technology together with the industry's answer to the Department.

We are starting to see signs of the commercialization of the car. For example Tesla (Tesla), although their home is far less than the car point of commercialization, but the company has demonstrated to the industry how to build a "PC car"; as well as working with Ford (Ford Motors) negotiations OEM car Google. In addition there are a growing number of automotive-ups, we will bet on the future development of an integrated high-performance central processing unit (CPU) based data guide automated vehicles.

AI cars will step on the PC and smartphones footsteps?

So, what all those behind the scenes to promote the power of the automobile scan industry changes? Is the autonomous vehicle of the future of technology dreams? Car or transition to new business models and services? Or because deep learning algorithms and artificial intelligence becoming more and more reliable, and this is just critical to vehicle safety as well as towards the development of the autopilot? Or is the vehicle power is shifting from the internal combustion engine, electric environmental trends of development?

And Google could become the real culprit ── threatened to cars homogenization, like Microsoft (Microsoft) / Intel (Intel) made in the PC area, as well as create their own Google Android smartphone. This theory is attractive, but industry analysts do not want to see it happen; they do not trust Google be able to play the role of social reformer, and pointed out several other driving this change imminent power.

Change Vehicle Infrastructure

The first car may make commercialization clues, changing vehicle infrastructure will face; car moving towards a higher degree of standardization. I recently worked with a new record company AdasWorks founder and CEO Laszlo Kishonti met, the company will participate in this year's International Consumer Electronics Show (CES 2016), published claims to be "the first driven by a single processor embedded application the self-driving cars. "

http://www.wobd2.com/wholesale/ecu-chip-tunning-tools/ Kishonti expressed: "Mercedes- Benz's S-Class cars contains 140 electronic control unit (ECU Reprogram), but Airbus (Airbus) is only 40;" In his view, the current must be streamlined in an increasing number of vehicles huge ECU, and by the integration components, the depot can be used more powerful CPU / GPU / FPGA.

Kishonti further noted that the establishment of a high-performance embedded processor on a single chip platform, will help develop more effective tool to support key high-performance embedded software programming, computer vision and artificial intelligence technology: "There many automakers have realized the importance that a fully integrated platform, while Tesla has proven that it can be done. "

AdasWorks from optimization services provided in the mobile phone market by independent Hungarian company Kishonti, whose core competence lies in 3D graphics technology and operational performance analysis, customers include Nokia (Nokia) smartphones, including several suppliers, and semiconductor company; and AdasWorks intend to experience the parent company in the mobile space transplanted to the automobile industry.

Kishonti the new company's future built on artificial intelligence-based automated vehicles: "When your car can gather more information, we can become more powerful;" and his goal is: "By providing an integrated to the neural network-based software tool set to revolutionize the automotive industry. "

Google's strategy with Android car What is the difference?

If the car is like Android phones become increasingly commoditized, it is because Google applies the same script in the automatic driving vehicle strategy? Industry analysts say this is not always the case, although they have similar, but Google's business model cars and Android smart phone strategy is actually very different.

In part two of similarity, senior analyst at research firm IHS automotive industry Jeremy Carlson admits, Google's Android and autonomous vehicles business, are pursuing the same goal ── them (whether mobile or car) "has become everyone can afford, be achieved "; however Carlson emphasized the similarity stops here, the greater their differences.

For example, Carlson said: "The autonomous vehicle software needs more than a smartphone software testing and verification; this is because the smart phone reboot with the autopilot restart the vehicle will have very different results."

More important is: "Ford or other automakers and suppliers, should help those testing and verification, particularly as relates to the pairing of hardware, allowing Google to find more cases of extreme behavior or define additional types, those who come from a wealth of practical experience; "Carlson said that is to say, Ford can bring a lot of help Google.

Another market research firm Strategy Analytics automotive market analyst Roger Lanctot noted that Ford so now need is Google, Google needs rather than Ford; he said: "it is unclear how Google at CES with Ford on the eve of the announced future cooperation , but the most important part of the cost of a car engine is still defined vehicle performance characteristics, fuel efficiency and power.

Lanctot added that, it is worth noting that, Fiat Chrysler CEO Sergio Marchionne efforts to promote and General Motors (GM) of the merger, is focusing on the development of the respective depot powertrain technology consuming heavy cost; but when the vehicle forward towards electrification, will all stand equal depot land.

Where it could go wrong?

Google may change the power dynamics inside the automobile industry, as the company pursued the goals and objectives of their different depot. "Google is not interested in the powertrain, they are only concerned about the safety systems and safety systems is the interaction between the participants of the electric power system integration;" Lanctot said: "Unfortunately, when the power integration technology (key value Ford's) important not as good as software and services (Google's core), it becomes a disaster. "

So homogenization of the vehicle is inevitable? Lanctot said: "Yes, because Google for differentiated vehicles totally not interested, but it is also Ford's blind spot, is the need to clarify the company's; my view is only for the production of automotive Google is not a permanent solution, helpless Ford to fix the problem, Google can only help solve the problem. "

Well ... Now that Google may become a step to get the car on the PC and smartphone footsteps the only culprit, as the conclusion Lanctot made, there will be many ups and car depot their main focus from cost source of power ── integrated ── shift toward software and services to the essence of the definition of the car. If such a change does not lead to the commercialization of cars, then? Whether they like it or not the depot, I think this is already a road of no return.

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